CRM (customer relationship
management) is an industry term for methodologies, software, and
usually Internet capabilities that help you manage customer relationships
in an organized way. For example, you might build a database about
your customers that described relationships in sufficient detail
so that management, salespeople, people providing service, and perhaps
the customer directly could access information, match customer needs
with product plans and offerings, remind customers of service requirements,
know what other products a customer had purchased, and so forth.
CRM consists of:
marketing departments to identify and target best customers, manage
marketing campaigns and generate quality leads for the sales team.
organization to improve telesales, account, and sales management
by optimizing information shared by multiple employees and streamlining
formation of individualized relationships with customers, with the
aim of improving customer satisfaction and maximizing profits; identifying
the most profitable customers and providing them the highest level
with the information and processes necessary to know their customers,
understand and identify customer needs and effectively build relationships
between the company, its customer base, and distribution partners.
Why CRM Works?
Cost of acquiring new customer is higher than the cost of retaining
The more relationship
the customer has with the firm, greater the expected profits
The more relationship
the firm as with customer, more firm knows about customer’s
can switch faster than old customers
CRM & Software
CRM s/w is defined as business management & automation of the
front-office divisions of an organization
CRM S/w is essentially
meant to address the needs of Marketing, Sales, Distribution, Customer
Service and Support divisions within an organization
It allow to share
data on prospects, customers, partners, competitors and employees.
The purpose of CRM S/w is to manage customer through the entire
lifecycle, i.e. from prospect to qualified opportunity to order.
Custom software development
We have development service facility here in Mumbai.
We have been providing a wide variety of local and national clients
with software development services, like CRM, website design and
IT solutions. Our success comes from listening carefully to our
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expertise. We are recognized for on-time delivery of cost-effective
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We help you manage the CRM and Loyalty Program.