CRM (customer relationship management) is an industry term for methodologies, software, and usually Internet capabilities that help you manage customer relationships in an organized way. For example, you might build a database about your customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.

CRM consists of:

Helping your marketing departments to identify and target best customers, manage marketing campaigns and generate quality leads for the sales team.
Assisting your organization to improve telesales, account, and sales management by optimizing information shared by multiple employees and streamlining existing processes.
Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

Cost of acquiring new customer is higher than the cost of retaining them
The more relationship the customer has with the firm, greater the expected profits
The more relationship the firm as with customer, more firm knows about customer’s behavior
New customers can switch faster than old customers

CRM & Software

CRM s/w is defined as business management & automation of the front-office divisions of an organization
CRM S/w is essentially meant to address the needs of Marketing, Sales, Distribution, Customer Service and Support divisions within an organization
It allow to share data on prospects, customers, partners, competitors and employees.
The purpose of CRM S/w is to manage customer through the entire lifecycle, i.e. from prospect to qualified opportunity to order.

Custom software development

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We help you manage the CRM and Loyalty Program.

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